Development goals
User researchDesignProduct
Players set personal development goals with the help of AI, plan their week around matches and practice, and compete with teammates to keep the momentum going.

Simon Langkjær
First Product Designer at Tibber and co-founder of Clutcher. I build products that move the business forward. Let’s connect!
Schedule a chatPaying customers after release of new onboarding
TibberPaired Pulse devices via an in-app setup flow
TibberRetained clubs after 1 year of using the product
ClutcherDays embedded with an academy club
ClutcherUser researchDesignProduct
Players set personal development goals with the help of AI, plan their week around matches and practice, and compete with teammates to keep the momentum going.
User researchDesignPrototyping
Guided, AI scenario-driven visualisation using GPT and ElevenLabs. Players pick their position, the conditions and the opponent, then listen their way through the match goal.
Check-ins, evaluations and active goals for the whole squad, so coaches spot who needs follow-up before the next one-to-one.
Recurring themes from the latest evaluations, with an AI summary that gives coaches something concrete to talk about.
Player and coach rate the same skills, and the gaps show where to start. Mapped over time, it doubles as an audit-ready record.

User researchDesignSales
RFIDs and a dashboard for electric fleet owners to optimise their operations by enabling last-mile fleets to charge at nearby stations.

User researchDesignSales
Dashboard for charging site owners to track their energy demanding assets with the intent to gain overview and cut costs through automations.
Vans running low surface first, with live location and nearby chargers showing availability, charge time and price. Dispatchers book a slot without the driver leaving the route.
Site owners see their own vans and booked visiting fleets on one timeline. Returning fleets fill the gaps between in-house sessions, so chargers don't sit idle.
Charging payments, flexibility earnings and sold excess energy, set against savings from peak shaving and smart charging. Site owners see what the loyalty program brings in.

User researchDesignManagement
Complete overhaul of the existing product focused on removing legacy issues and adding delight with simpler user mechanics and data transparency.

User researchPrototyping
Grid rewards is a feature that allows customers to earn money by making their energy devices available for grid stabilisation events.
“We've come a long way at Tibber, and a lot of that journey's success has Simon's mark on it.”
“I've seen him evolve and take on more responsibility, especially when it came to guiding our newer designers.”

User researchDesign
The Tibber Pulse is a physical device that reads energy consumption from energy meters. It comes in various hardware versions and connects over wifi.

User researchDesign
Revised onboarding with purpose of giving users insights quicker with visual cues, removing friction and expanding to two new markets.
Senior UX designer
2026 - Present
CPOCo-founder
2024 - 2026
CEOCo-founder
2023 - 2024
Design leadProduct manager
2022 - 2023
Product design chapter lead
2021 - 2022
Product designer
2020 - 2021
UX designer
2019 - 2020
Digital entrepreneur and leadership trainee
2018 - 2019
Interaction designer
2017 - 2018
Student motion designer
2015 - 2016
MSc. in Digital design
2012 - 2017